Strategy, Creative concept, Campaign, video
Director: Jay Park
MAKE YOUR DAY HAPPY!
CLEANTOPIA at its highest quality! We wanted to visualize the best feelling you can have after receiving washing service at Cleantopia. A day with white shirts, polished shoes, clean blanket can make a person happy all day!
Vibrant and joyful
Fast tempo and energetic theme captures the audience’s attention to the brand’s fresh and youthful identity.
Begin and end your day with happiness.
An idyllic daily routine is yet to be achieved ! With the help of Cleantopia, you are one step closer to your happiness. The director attempts multiple angle shots to match with the rhythm and cheerful theme of the video.
CREATE YOUR OWN IDYLLIC DAY.
There is something special about Cleantopia.
Growth in enrollment
The commercial archieved great attention from the audience.
Not only does entertaining factor matters, the TVC also featured Dongjun as the main model. Through his vibrant and energetic image, it helps pushing the brand neat and friendly image.