Strategy, Creative concept, Campaign
Strategy: Hay Groups
EMART’s pride! A heartfelt message emphasizes the importance of preparing your meals with Emart.
Since Emart takes pride on their products that are directly grown and processed on motherland, they want to underline the process and encourage consumers to trust and use domestic food products. And where can we find them? Right here in EMART!
A series of cooking session using only Emart’s food products ! Giving the audience the image of how the food is actually cooked and processed gurantees their faith in the product.
This video was one of Emart’s official TVC .
Other campaigns with our participation.
Besides providing realistic footages of EMART’s working environment as the main topic for commercial and social content, we organized special events and campaigns for children to engage in activities taken place in EMART. Through pratical activities such as “Hoc ma choi” 2020, children can not only play but also learn during the process. This increases the brand’s indentiy and promotes its positive reputation.
Underlying message about giving “the best quality of food” to your child.
Together with other campaigns for children, once again EMART’s offical TVC of domestic food products emphasizes on the importance of food quality that are given to you and your family. We never forget the main goal of the brand during the process of marketing.
Increase brand’s exposure through efficient collaboration!
We increase collaboration with organizations and schools to promote traffic safety. Donating 50.000 helmets for Vietnamese elementary students and educating children about traffic safety increases brand’s identity and friendly image. Not only we think about the benefits of the brand but also the society benefits during each campaign.
Theme song for “Hoc ma choi” Campaign.
Last but not least, we pay attention to local tastes in content. To match with local culture and vibe, we Vietnamized children theme song to use for “Hoc ma choi” 2020 campaign.