Emart
Hay Groups
Services
Strategy, Creative concept, Campaign
Credits
Strategy: Hay Groups
EMARTâs pride! A heartfelt message emphasizes the importance of preparing your meals with Emart.
Since Emart takes pride on their products that are directly grown and processed on motherland, they want to underline the process and encourage consumers to trust and use domestic food products. And where can we find them? Right here in EMART!
A series of cooking session using only Emartâs food products ! Giving the audience the image of how the food is actually cooked and processed gurantees their faith in the product.
This video was one of Emartâs official TVC .
Other campaigns with our participation.
Besides providing realistic footages of EMARTâs working environment as the main topic for commercial and social content, we organized special events and campaigns for children to engage in activities taken place in EMART. Through pratical activities such as âHoc ma choiâ 2020, children can not only play but also learn during the process. This increases the brandâs indentiy and promotes its positive reputation.
Underlying message about giving âthe best quality of foodâ to your child.
Together with other campaigns for children, once again EMARTâs offical TVC of domestic food products emphasizes on the importance of food quality that are given to you and your family. We never forget the main goal of the brand during the process of marketing.
Increase brandâs exposure through efficient collaboration!
We increase collaboration with organizations and schools to promote traffic safety. Donating 50.000 helmets for Vietnamese elementary students and educating children about traffic safety increases brandâs identity and friendly image. Not only we think about the benefits of the brand but also the society benefits during each campaign.
Theme song for âHoc ma choiâ Campaign.
Last but not least, we pay attention to local tastes in content. To match with local culture and vibe, we Vietnamized children theme song to use for âHoc ma choiâ 2020 campaign.
