BLACK ROUGE
Hay Groups
Services
Creative concept, Video, Production
Credits
Strategy: Hay Groups
We bring Vietnamese culture into marketing campaigns for Korean Cosmetic brand!
Black Rouge wanted to extend their market and become one of Vietnamese’s favorite cosmetic brand from Korea. In order to reach more audience, we saw the need of adapting Vietnamese culture in their marketing contents. In this campaign, we connected & collaborated with BB Entertainment to produce a viral video based on a famous Vietnamese literature work named “Vợ chồng A Phủ”. The story involves characters using Black Rouge’s representative lipstick line.
Make it viral!
We increase the brand’s awareness by collaborating with celebrities such as BB Tran, Hai Trieu. Their excellent script for the video and their catchy phrase became viral and receive many attention.
Offline Events
Attending the launch of the pioneer offline store, there were also stars such as BB Tran, Hai Trieu, Bang Di, Monstar group, Han Sara, Lam Thanh My, Trang Thien, VJ Kaylee Hwang and VJ Dustin Nguyen. Free testing for attendances.
